The best example is the iconic bar jacket with the flowy black skirt that was nipped at the waist and voluminous at the hips. With this iconic collection, Dior wanted to bring back softness and femininity to womenswear by using softer fabrics and designs that follow the curves of the bust, accentuate the waist, and add volume to the hips.
In 1947, Dior launched his first collection, which later became known as the “New Look” in fashion history. The dominating styles and pieces were peplum jackets with padded shoulders, knee length straight skirts, and tailored mannish suits. Not to forget Dior’s most profitable and best-selling items from fragrance, makeup, and skincare products.Īround the 1940s, during the depression era, the use of fabric was limited to certain types and quantities and as a consequence, fashions in general and womenswear specifically became sharp, short, and military-influenced. In addition to that, it provides a selection of accessories as well, including bags, footwear, jewellery, and timepieces. Still, it offers menswear through one of its divisions, Dior Homme and childrenswear through Baby Dior.
Although, it’s main focus is on womenswear because the brand was initially created to bring back women’s attractiveness and femininity after years of war. Chiuri wanted the message of liberty and love to reach everyone across the world, she explained to British Vogue how modern choreography resembles freedom with the movements of the body and she added: “The inspiration is dance: fashion speaks about the body in the same way dancing does – it’s like music, it’s a universal language.” Truly, this combination of fashion and dance worked like a charm!ĭior continues to be the creator of haute couture, it also provides ready-to-wear fashion all across the globe. In the 2019 Paris Fashion Week Dior took the opening ceremony to whole new level and it did not miss the chance to create an exceptional and unforgettable experience that left the audience astonished and filled with feeling of empowerment and freedom with its amazing ready-to-wear spring-summer 2019 collection that included 87 pieces of artistry, elegance, and charm by the Italian fashion designer and creative director at Dior Maria Grazia Chiuri and a special addition of fascinating choreography that speaks freedom by dancer and creator Sharon Eyal. Today, the twinkling star shines in Dior’s designs and upon its buildings to honor the brand’s history and to act as a reminder to always believe in one’s destiny. On February 12th, 1947 Dior made an international success after presenting his first collection at 30 Avenue Montaigne, which became a turning point in the fashion industry and ot was a transformation from uniforms and restriction to seduction and femininity by presenting designs that for the first time after the war, complimented the female body and showcased the beauty of it.
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